It wasn’t so long ago that a single exclamation point still felt extreme. But this time it’s happening to punctuation. This sort of inflation is a natural linguistic phenomenon that regularly happens to words, like how awesome was once reserved for that which truly struck awe into a quavering heart and is now scarcely more than a verbal thumbs up. “All of these quirks of social media-that would include exclamation points, and all caps, and repetition of letters, those are the three main ones that show enthusiasm-people use more of them,” says Deborah Tannen, a professor of linguistics at Georgetown University.
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